Event Photography Perth | Case Study of Fertilizer Australia Delegates Visit Crommelin AgriCoatings

Some photography jobs are all about carefully planned shots. Others are about being in the right place and ready when something happens.

Recently, I had the opportunity to photograph part of the Fertilizer Australia Conference program in Perth, covering a delegate visit to Crommelin AgriCoatings in Wellard.

The visit brought together people from across the fertiliser industry, providing a chance to see Crommelin AgriCoatings’ operations and get a closer look at the technology and processes behind its specialised fertiliser coating products.

For me, it was an interesting event to photograph because it combined corporate event photography, industrial photography and people photography in the same shoot. Let me demonstrate how I captured the event with help of some key photographs:

fertilizer australia delegates networking perth
Fertilizer Australia delegates walking in the Crommelin Agricoatings crop pods networking Perth. This photogrpah speaks for the event while being interesting and creative at the same time.
Delegates exploring the crop pods at Crommelin AgriCoatings
Delegates exploring the crop pods at Crommelin AgriCoatings. The composition of this show draws your attention towards the center of the image. Its a natural/candid shot which you can only capture without staging. Events are out of the photographer’s control, so the skill shows in such photographs.

Candid shots and the use of drone

There are conversations happening, people networking, presentations and demonstrations taking place, and plenty of smaller moments that help tell the story of the event. The challenge is to capture all of this without getting in the way. At Crommelin AgriCoatings, the focus was on documenting the visit naturally—from delegates arriving and interacting with the team through to the activities and discussions taking place during the visit.

These candid moments are often some of the most useful images from an event because they give people who weren’t there a genuine sense of what the experience was like. Also showcasing the impact of the site was important so I had my drone with me.

Drone photo of the Crommelin Agricoatings crop pods
Drone photo of the Crommelin Agricoatings crop pods. Using the drone for the best impact and capturing the impressive research facility.
Crommelin Agricoatings research Facility Wellard visit
Crommelin Agricoatings research Facility Wellard visit. I also took a drone photo of the pods when there was no one there so that the same photograph can be used by my clients if they want to use it without referencing the Fertilizer Australia conference.
Hein de Villiers of Crommelin Agricoatings addressing delegates of Fertilizer Australia
Hein de Villiers of Crommelin Agricoatings addressing delegates of Fertilizer Australia. This photograph has everything. Subtle branding, perfect composition of people standing, balance of numbers and an emotive speaker.
Hein de Villiers of Crommelin Agricoatings addressing delegates of Fertilizer Australia
Same shot of Hein de Villiers of Crommelin Agricoatings addressing delegates of Fertilizer Australia but from the other side. We call this counter shot and this time I had a tight camera to show the expressions of the people attending.

Why Event Photography Matters

For conferences, industry visits and corporate events, professional photography creates a visual record that can continue to be useful long after the event has finished.

Images can be used for:

  • Conference and event websites
  • Social media
  • Company newsletters
  • Press releases
  • Corporate communications
  • LinkedIn content
  • Future event promotion
  • Sponsor and delegate communications
  • Annual reports and marketing material

For an industry event, good photography also helps communicate the scale of participation and the people behind the industry.

Team photo of Crommelin AgriCoatings
Team photo of Crommelin AgriCoatings. Best location to capture a team shot is not in front of a white wall, but at natural location with the branding in the background 🙂

Corporate and Industrial Event Photography in Perth

This shoot was a good example of the variety that comes with event photography in Perth. One moment you’re photographing people networking, and the next you’re documenting an industrial process or looking for an interesting environmental shot.

That combination is something I enjoy about commercial photography. Every event has its own environment, people and story, so the photography needs to adapt accordingly.

Whether it’s a corporate conference, industry event, site visit, product launch or business gathering, the aim is the same—to create a collection of natural, professional images that tell the story of the event.

The Fertilizer Australia Conference visit to Crommelin AgriCoatings was another opportunity to do exactly that.

How we capture the movement shots of delegates walking towards the presentation
How we capture the movement shots of delegates walking towards the presentation. These shots are simple, but they bring a lot of dynamic aspect to the event.
Perfect photograph of Fertilizer Australia delegates looking at the crops
Perfect photograph of Fertilizer Australia delegates looking at the crops. Such photos showcase the involvement of people attending and invoke organic engagement.
Group photo of Fertilizer Australia delegates at Crommelin Agricoatings facility in Perth. Such photographs showcase the impact of the event
Group photo of Fertilizer Australia delegates at Crommelin Agricoatings facility in perth. Such photographs showcase the impact of the event
Photograph of main speaker at the event showcasing the attendees paying attention and listening to the address.
Photograph of main speaker at the event showcasing the attendees paying attention and listening to the address.
Hein de Villiers addressing Fertilizer Australia delegates with Crommelin Agricoatings branding in the background
Hein de Villiers addressing Fertilizer Australia delegates with Crommelin Agricoatings branding in the background. This is how we photograph and showcase the branding of the event organizers without it being in your face. This is clever framing.
Wide angle shot of Hein de Villiers addressing Fertilizer Australia delegates showcasing the number of attendance and natural setting of the location
Wide angle shot of Hein de Villiers addressing Fertilizer Australia delegates showcasing the number of attendance and natural setting of the location. Also the framing and composition of the photograph draws attention of your eyes towards the main speaker. Photography is a skill to cater to your attention without saying anything.
Photograph showcasing the natural setting of the location of Crommelin Agricoatings in Perth
Photograph showcasing the natural setting of the location of Crommelin Agricoatings in Perth while the delegates of  Fertilizer Australia walk towards the event. This is how we capture the dynamic aspect of the event. Motion in nature.